Essay Business Management – Market Audit and SWOT Analysis – Marketing Assignment Help

Assignment Task:

Part (a) Market Audit and SWOT Analysis

The first section of the report should provide an audit/assessment of the marketing environment in which you plan to operate.

You are expected to use a mix of both Secondary and Primary research to complete this section of the report.  This research should provide insights on:

• The customer landscape, the major segments in the market and the needs and factors that might affect purchasing behaviour. Customer Analysis. 
• The competitors, their strategy and their strengths and weaknesses
• Examine existing Suppliers and Distributors if relevant. 
• The relevant political/ legal,  economic, ecological, social and technical factors that might impact your choice of market (PEEST) Macro forces and trends at play. 

This section should end with a SWOT analysis summarising what you see as: 

• Your company or product’s Strengths and Weaknesses 
• The major Opportunities and Threats that your product might face.

Part (b) Marketing Strategy 

This section should provide details on:

• Specific marketing objectives. 
• Market segmentation, targeting and positioning strategy. Students must clearly outline their chose target market(s) and their positioning strategy to achieve their objectives. Clearly outline your value proposition. 
• Apply the marketing mix framework /FOUR Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) to delivery on your strategy. Detailed discussion on how you intend to use the approaches and tactics offered by each ‘P’ that you’ve explored as part of your course. Marketing Action: 4Ps Marketing Mix 
  • Product & Brand Strategy  | PRODUCT 
  • Pricing Strategy | PRICE 
  • Distribution / Channel Strategy | PLACE 
  • Marketing Communication (Advertising & PR other IMC elements)  & Sales Strategy