Essay Demonstrate an Integrated Marketing Communications – Marketing Assignment Help

Assignment Task

TASK : Describe how your channels will achieve your objectives. Demonstrate an Integrated Marketing Communications approach. Demonstrate appropriate tactical use of the channels.

Demonstrate an Integrated Marketing Communications (IMC) approach
 

Integrated Marketing Communications is the planning and execution of various types of advertising formats using promotions across different digital and traditional, if appropriate, channels. The goal is to achieve your defined communication objectives, support a single position within the market, deliver a consistent brand experience, and build a relationship with the audience. Ideally the channels should work together so the combined outcome is greater than the sum of its parts, that is, PPC works better when combined with digital display and so on.

As your channels must work together to create a greater impact than if they were used separately, you should consider how to deliver a unified message across several channels.
 

When deciding on the channels to use and how to use them, you need to consider how different channels can be used together
 

Think about the channels you will use to create awareness of your campaign proposition.
 

Social media is considered one channel
 

Remember when categorizing your channels, you should also consider the level of end user engagement. For example, paid ads on social and posting content in PDF format on social may result in different levels of user engagement, but both are examples of using social media as a channel.