Assignment Task
Purpose of this presentation
- At the end of this session, you should know how to:
- review marketing principles
- determine the format of the marketing plan
- review marketing objectives
- identify marketing opportunities
- analyse marketing opportunities
Marketing principles
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Get Help Now!- The marketing process:
- situation analysis
- marketing strategy
- marketing mix
- implement, monitor and review.
Marketing opportunities
- franchising
- joint venture
- merger or acquisition
- strategic alliances
- product licensing
- indirect exporting
- direct exporting
Analysis tools
- SWOT analysis
- gap analysis
- risk analysis.
You should now be able to:
- review marketing principles
- determine the format of the marketing plan
- review marketing objectives
- identify marketing opportunities
- analyse marketing opportunities.
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