Assignment Task:
The learning outcome will be assessed in the following ways:
The completion of an individually prepared written assignment which reports on a live strategic marketing activity/case study. This will consist of 4800 words (+/- 10%) and worth 80% of the overall mark.
A piece of self-reflective writing that critically appraises the marketing activity/case study. This will consist of 1200 words (+/- 10%) and worth 20% of the overall mark.
Assignment 1
Zorba Delicacies is a chilled food manufacturer that specializes in cold blend products within the following four categories; Dips, Houmous, Soup, and Sandwich Fillers. They supply major retailers in the UK and Ireland including Tesco, Morrisons, and Asda.
Houmous currently comprises over half of Zorba’s turnover; 60% of the gross profit margin and is considered to be instrumental to Zorba’s future success.
From the information supplied and your personal research, you are required to develop a marketing strategy that will enable Zorba to grow its houmous sales for one of its major retailers.
This should be in the form of an individually prepared assignment in essay format that demonstrates current activity and practice in the market and references relevant academic theory. The word count for your work is 4800 words (+/- 10%) and this part of the assessment is worth 80% of the overall mark.
Assignment 2
Provide a critical self-reflection of the process of completing assignment 1.
(1200 words).
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