Essay Marketing Strategy Proposal – Digital Marketing Assignment Help

Assignment Task

Overview and learning outcomes assessed

The assessment places you the student in the real world role of a digital marketing consultant and is linked to the following module learning outcomes:

To be able to identify the relationship between internet marketing and digital marketing.
To recognise and describe the micro and macro internet environment.
To develop the ability to integrate different elements of the online marketing mix, leveraging these techniques to achieve digital marketing objectives.
To develop essential skills and techniques for work placements involving a website

Assessment criteria

1. Individual written marketing strategy proposal

Digital Marketing strategy using the SOSTAC framework. You are expected to produce 2000 words. Standard university marketing criteria will be used.