Assignment Task
Task
Question 1: The USA society is highly polarized in 2021. Describe the main elements of that polarization and what possible (positive and negative) impacts it could have for the attractiveness of Inverroche. Use recent sources and data to support you statements and conclusions.
Question 2: How can Inverroche position itself to ensure that its central message remains linked to the brand. Consider whether the brand/message needs to be adjusted to the different groups or not.
Question 3: What are the implications of your recommendations (in Q2 above) for the management and distribution of Inverroche. Does this recommendation spill over into other markets or Inverroche’s home market?
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