Essay Select a FMCG Based Organization – Marketing Assignment Help

Assignment Task

 

CONTENT
Today’s successful organizations are strongly customer-focused, innovative and heavily committed to research & development. These organizations share a passion to understand customer needs, behavioural habits and develop products to offer superior customer values. Further, they develop tactics accordingly and decide on pricing, distributing and promoting their products effectively in the well-defined target markets. In addition, they motivate everyone in the organization to build strong customer relationships to create greater customer value.
Both macro and micro environments can have a significant impact on the success of marketing strategies, and therefore the factors included in these environments should be analyzed in-depth whilst developing a marketing mix for the organization.

TASK ONE
Select a FMCG based organization of your choice, which has multiple products, and give a brief introduction about the organization and 03 of their product categories.

TASK TWO
With reference to the selected organization in Task One, select one of the products and discuss the consumer buying decision process with reference to that selected product

TASK THREE
With reference to the selected product in Task Two, carry out a detailed analysis of the marketing mix elements and identify unique features therein.