Essay Rethinking Organizational Strategy – Organisational Behavior Assignment Help

Assignment Task

Overview

The audio/video association
Both John and Maria met as members of a national audio/video association. Like most asso ciation members, they shared a love for high quality audio in a world filled with low quality, compressed, and mass marketed audio offerings.

Members of the association aspired to find and share music as it sounded during original studio recordings. Members shared advice amongst themselves about the types of equipment and accessories that got optimal sound from audio and video systems. Discussions naturally grew to include optimizing video resolution along with remastering nostalgic music and films.
Within the association, John and Maria’s reputation for audio and video excellence grew expo nentially. With their expertise, they were often asked to speak at local and national audio/video events. Both remain go-to experts in this space.

Even though the association provided informal value, John and Maria recognized the association’s growing popularity. With current market music and video offerings being generic and/or low quality, they saw a business opportunity to serve the discerning audio and videophile market.

WS origins
John and Maria agreed to start an audio/video business for the sole purpose of serving this latent segment of the market. Even though they weren’t able to determine market size, they believed that once people discovered quality audio they would quickly get on board. In April 2001, WS was born.
WS opened three retail locations in its hometown of Toronto and grew quickly in the first 10 years. Private investors witnessed the demand and financed audio/video boutiques in major centers across Canada.

The journey to generating strategic value
WS’ owners decided they needed a longer-term approach to managing the business. They wanted to adopt a structured approach to manage the strategic planning process and imple mentation. Since products and competition evolve quickly in the audio-visual retail space, the owners decided to employ a value-focused approach to strategic planning, using the five steps outlined

Step 1: Re-think the organization’s strategy
As a growing retail force, John and Maria felt that WS was slipping into a myopic retail focus, more concerned with store operations than the reason they established the business in the first place: to serve the audio and videophile market. Maria had developed the company’s current mission and vision, communicating its purpose and aspirations (Figure 2) prior to the decision to develop a value-focused strategy. Being business savvy, Maria recognized that the company needed to align its core competency (AV knowledge) with the potential market expectation.