Essay ENTERP1011 – Opportunity Business Investment – Management Assignment Help

Assignment Task

1. Augmented Reality Roadmap The 6 Elements of the AR Universe ISMAR 2009 Robert Rice – Neogence Enterprises Ori Inbar – Ogmento Everyone here would agree that AR is a jaw dropping technology It’s so jaw dropping that most business people have no clue how to digest it Robert and I have spent most of this year educating folks in the business community about what the AR industry could become. The AR universe is very complex to explain. When you look at scienti?c papers – it has more like 6000 elements. So we realized that we have to dumb it down, the way you’d explain it to a 5 year old, which is always the hardest. So today we are proposing a simpli?ed view that from our experience works pretty well. It is also a great way to categorize the pioneers and future players and to spur collaboration among the industry players. Here it is: the 6 elements of the AR universe.

2. world user sense & interact In the beginning… In the beginning there was the world and the user. The user would use her very naive 5 senses to sense what’s going on in the world and interact, with hands, feet, voice, etc… Very simple, very limiting, very…human.

3. lens world user Than came God AKA Ivan Sutherland and said: “let there be a lens” Lenses could be mobile devices, goggles, projectors, or even PC. Since the lens is a “see-thru lens” the user can still interact with the world using her senses, but in addition –

4. lens world user sense & track watch & interact The lens has a whole slew of new ways to sense the world, it knows where the real life objects are and therefore can track it and interact with it. And this lens allows the user to take advantage of these new senses – watch and interact with the world – using these senses – in a whole new way.

5. lens world user sense & people track watch & places interact things What are these “real life objects” that can be sensed in the world? You can simply categorize it into 3 groups: people, places, things. In the last few years lots of data have been captured about these objects have: from location, descriptions, images, etc – and it’s all being published into…the cloud.