Essay New Product Launched in A Local or International Market – Marketing Assignment Help

Assignment Task

You are required to select a new product, service experience, or idea to be developed and launched in a local or international market location for your organisation or an organisation you are familiar with. Then propose the initial three phases of a product (service or idea) development process that you would suggest being undertaken by your organisation. Specifically, you should discuss the following three phases related to the new product development process for the selected organisation:

1. Identification of a new product/service opportunity for your organisation (Phase 1: Opportunity identification and selection). Use at least one tool/framework to identify the new product/service opportunity in this section.

2. Discussion of how you would generate new product/service ideas for the new product opportunity (Phase 2: Concept generation). You must discuss at least two tools/frameworks to generate new product or service ideas in this section.

3. Demonstration of how you would evaluate new product concepts (Phase 3: Concept/project Evaluation). You must use at least two tools/frameworks to evaluate the product concept here.

In preparation for this assessment, in addition to the textbook chapters and Topics 1–5 of the subject (including all the corresponding reading materials on design thinking) available on the online learning portal, you should also read the following article: