Assignment Task
Assessments details: This is an individual assessment task where each student is required to complete a case study analysis of complex and strategic international marketing issues.
On successful completion you will be able to:
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- Critically analyse and apply international marketing theories/concepts to diverse real- world contexts.
Make sure you cover the answers to the following key questions in this section:
1. What is the brand/business?
2. What is their marketing (product) offering?
3. Who is the customer (target market must be defined)?
4. What are customers’ wants?
5. How is the competition in the category?
6. What is the problem(s) at hand?
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