Essay MRKT20052: Marketing Audit – Marketing Assignment Help

Assignment Task:

Task: 

Assessment 2 requires students to work in groups of three on a selected company from the pre- determined list below in order to prepare a comprehensive marketing audit for the company. 

The aim of this assessment is to conduct a systematic, comprehensive and objective analysis of the marketing activities undertaken by the chosen company. In addition, you are also required to provide at least three (3) recommendations for the company. The marketing audit report should be no more than 3000 words in length excluding the executive summary, table of contents, tables, charts/graphs, the reference list and appendices. The written report is worth 

30%. Groups are required to present only the comprehensive executive summary during tutorial classes in weeks 10 and 11. The presentation is worth 10% and should comprise of 5 slides plus the title slide and be no longer than 5 minutes in duration. 

Your assessment should show an application of relevant marketing concepts, theories, and analytic tools learnt in the unit. The mark for this assessment will depend primarily on presenting appropriate and supporting evidence and on the ability to critically write and present the marketing audit report. You are strongly encouraged to use the Academic