Essay BK202: Consumer Behaviour – Marketing Assignment Help

Assignment Task:

Learning Outcomes:

a. Analyse the concept of consumer behaviour and reveal its importance as a framework to help managers understand and solve marketing problems.

b. Evaluate the influence of the internal factors of perception, motivation, learning, attitude, personal.characteristics and personality on the behaviour of customers
c. Discuss the consumer decision-making process and identify the role of the consumer as a decision-maker and a product user.
d. Evaluate the influence of society and social class on consumer behaviour and identify the diversities in consumers.
e. Apply the understanding of consumer behaviour into a real-world business scenario and develop marketing strategies for competitive advantage.

On successful completion, students are expected to demonstrate the following Graduate Attributes:
1. Ability to communicate
2. Analytical problem solving
3. The specialist knowledge of a field of study
4. Analytical and problem solving
5. The specialist knowledge of a field of study

Tasks:

This is an individual task in which you will be writing a report on the following topic: 

Why Marketers should have an Understanding of Consumer Behaviour and How Companies Apply Consumer Behaviour Information in Marketing their Products and Services. 

Gather the information and data required to write the report using journal articles, business magazines, business reports and world wide web. Use IBISWorld that is available online through MIT library to access market research reports, industry research reports and company research reports to gather business information such as customer data and company data in order to write the report.