Essay MPM731: Business Communication for Managers – Public Communication – Business Communications Assignment Help

Assignment Task:

Unit Learning Outcome (ULO):

ULO: Identity, utilise and apply appropriate communication styles and channels. 

ULO: Display, communicate and reflect on communication challenges facing managers in business environments.

Assessment Description: 

The purpose of this assessment task is to provide you the opportunity to apply theoretical concepts covered throughout on topics from Parts 2, 3 and 4 of Dwyer (2016) such as public relations, communicating through visuals, oral presentation and writing for the professions. 

Why is written communication important in public relations? Communication plays a vital role in effective public relations. It’s very important that an organisation can communicate their message well so that all parties are on the same page. The organisation that is doing the public relations must understand exactly what it is their other party wants for exposure. For example, a speech that the Vice-Chancellor delivers could be public writing. An advertisement for Telstra could also be public writing. Public writing is a message that someone expresses through writing, and is revealed publicly. The main purpose is to gain exposure, or to get a message across to the public. 

In this assessment task, you are to provide a written communication of 1500 words; Multimedia video presentation (DeakinAir CaptureSpace) of five (5) minutes maximum; and a topic reflection of 1000 words. 

Assessment Requirements 

You are to complete two (2) parts: 

Part 1: 

1. As part of your weeks 4, 5, 6 and 7 class / seminar / Cloud activities, you are required to work with other members. You are to take notes from the discussion topics: 

Topic 4 – Oral presentation / Public Relations

Topic 5 – Self-awareness and Emotional Intelligence

Topic 6 – Intercultural Communication

Topic 7 – Negotiation and conflict management 

In your topic activities (during weeks 4, 5, 6 and 7), you will need to identify the key issues/themes from activities provided for each topic with other members in the class / Cloud. 

Each student is required to reflect on both their own contribution to the group discussions and their personal learning, and submit a written reflection on the four (4) topics: 

Oral Presentation / Public Relations; Self- awareness & Emotional Intelligence; Intercultural Communication; Negotiation and Conflict Management 

250 words on each topic commentary on the following question: 

What was my most significant contribution in terms of identifying the key issues and analysing the content of the topic during the discussion? 

The focus here is on your experience within the group. In answering this question, you should also provide examples of what actions/behaviours you exhibited within your group, and how/why these happened, drawing on the relevant theory where appropriate. Some potential areas to consider could be cross-cultural issues; problem-solving; communication; ethical concerns; and group dynamics. 

You may write in the first person (i.e. use of “I” is acceptable). Where the words and ideas of other authors are included, these should be acknowledged with the correct use of the Harvard style of referencing. 

Part 2: 

2. Written communication of ONE (1) message to TWO (2) different audiences i.e. one external stakeholder and the other internal stakeholder. 

You are required to provide: 

a) A brief introduction that provides context for the situation and an explanation for your choice of stakeholder groups. (200 words) 

In your Introduction, you are to outline the ‘situation’ and context of the stakeholder groups. The situation should be actual as hopefully, you will have some knowledge and familiarity. 

It is also acceptable to select a situation that would be likely to occur in the future, but be sure to apply it to the present timeframe. 

You also need to identify the stakeholders you are addressing in your strategy and explain why you chose them. 

You should also explain the choice of selected media (i.e. Press Release and PowerPoint presentation) for each stakeholder. For example, you prepare a Press Release for your external stakeholders; and a multimedia PowerPoint presentation for your internal stakeholders. 

b) A written Press Release to get your message across to an external stakeholder. 

c) A Multimedia Video Presentation to get your message across to your selected internal stakeholder group. (500 words, includes speech transcript for the 5-minute audio) 

Your multimedia video presentation will be created in PowerPoint (PPT) and recorded using DeakinAir Kaltura CaptureSpace. Information regarding installing Kaltura – CaptureSpace to record a personal video – https://blogs.deakin.edu.au/learning- innovations/wp-content/uploads/sites/8/2019/08/Installing-Kaltura-Capture.pdf 

Please note that when you are uploading your video to Deakin Air, make sure you set the video to [Unlisted] so that you can share the link with the markers. This section is below the abstract box when you enter your data. Only people with the link can view your video. If your link says ‘my media’ your video is not set to unlist. 

You will need to submit your PPT slides, transcript and DeakinAir link. 

d) A reflection on the key elements you have learnt, seen or experienced when you developed a message for the written Press Release and PowerPoint presentation for your two different stakeholders.