Essay MKT1125: Marketing Criteria – Product Category Report – Marketing Assignment Help

Assignment Task:

Module Narratives: 

For a product category of their choice, students will be required to use creativity theories to compare and assess visual, textual and verbal communication material of two contrasting brands. This assessment will address Learning Outcome 4 and 5: 

• Use creativity theories to assess marketing content, including visual, textual and verbal content
• Examine  social, ethical, cultural and regulatory issues in marketing communications  

Assessment 3 Task: 

For a chosen product category e.g., (shoes, handbags, clothing, perfumes, cars, computer games, food & drink, household cleaning products etc.,) select two competing brands. For example, in the women’s luxury shoe market, two competing brands are Christian Louboutin and Jimmy Choo.  

For each of the chosen brands, identify one current communication material. This can include advertisements on print (magazines), outdoor (billboards), TV, YouTube, Social Media. Please ensure that the chosen communication tool is the same for the two brands. For example, if you have selected a print advertisement, you must do so for the two brands.  

For each of the chosen communication material, students are required to use communication creativity theories to assess its’ content (can include visual, textual and verbal content). Students are additionally required to compare the two communication material.

Assessment 1: Further Information and Guidelines

• The total word count for this assessment is 2000 word plus-minus 10%
• You are required to use full sentences and write in third person throughout this assessment.

• You are expected to use a wide range of academic references/citations using the Harvard system of referencing. You are strongly advised to utilise Middlesex University library’s electronic resources to access academic and industry journals. For help on referencing you can seek assistance in the library or with LET (The Learner Enhancement Team)
• This assessment should be written in an academic format, including references and a bibliography.
• You are expected to demonstrate citations from at least 12 different references in total.  
• The assessment should be written using font 12 Arial, 1,5 spaced