Essay MARK940 – Marketing Communications Report Writing – Marketing Assignment Help

Assignment Task

Question 1

You are the newly appointed Marketing Coordinator for SCARF Refugee Support . The current marketing manager has never created a social marketing campaign before and requires you to research social marketing for the organisation and provide some feedback. Show that you have an understanding of the key issues by:

1. Providing key definitions and concepts.
2. Discussing the differences between social marketing and traditional marketing campaigns (include two drawbacks and two advantages).
3. Providing the planning steps for a social marketing communications plan for SCARF Refugee Support.

Question 2

You have just been hired as the digital marketing manager for Australia Allergy Friendly Finds . Your new boss asks you to come up with a Creative Brief to give to the new advertising agency.

Show that you have an understanding of the key issues by:

1. Providing key definitions and concepts. Additionally a brief (1 – 2 sentence explanation of the organisation should be stated as well).
2. Explaining the importance of a creative brief.
3. Creating a short creative brief for the organisation.