Essay International Strategic Management – Global Environment – Management Assignment Help

Assignment Task :

ASSIGNMENT SPECIFICATIONS Purpose This assignment aims at demonstrating theoretical and practical knowledge towards identifying various strategies adopted by companies in a global environment. 

In groups of 4, students must: 

Step 1: identify a company (Australian Company only) in any industry of their choice. This could be the company you are currently working in or have worked in previously, or a company you are otherwise familiar with, either through personal experience or through a literature search. Following are the industries where you can choose a company: 

• Agriculture 

• Tourism 

• Pharmaceutical 

• Health 

• Organic food 

• Wine 

• Sports/Events 

• Information Technology 

• Communication Note: Students are not allowed to choose fast food or retail industries for this assignment. 

Step 2: Your task then is to examine the environment the company has been operating and its growth strategies drawing on relevant concepts and theories taught in this unit. 

Step 3: Based on your examination in step 3 above, make specific recommendations on alternative growth strategies for the company. 

Use the following structure for your assignment: 

1. Introduction – Industry and your company

2. The micro and macro-environment in which this company is operating – briefly discuss main factors

3. Company’s competitive advantage over its rivals.

4. Is this company following any Generic Strategies of Porters (Cost leadership, Focus or Differentiation)?

5. Discuss the company’s growth strategies like diversification or Integration or if the company is using Ansoff matrix to grow in their market.

6. Strategic recommendations at the functional and business level

7. Harvard referencing style to be used for at least 10 references. Quality journal articles from ProQuest database are highly recommended in getting good marks.