Essay HATCO & Hatmiss And Price Flexibility – Statistics Assignment Help

Assignment Task

QUESTION 1

There are two datasets on 14 separate variables (HATCO and Hatmiss) which are examples of a segmentation study for a business-to-business situation, specifically a survey of existing customers of HATCO consist of 100 observations while Hatmiss consist of 70 observations. Three types of information were collected:

• First is the perception of HATCO on seven attributes identified in past studies as the most influential in the choice of suppliers. The respondents, purchasing managers of firms buying from HATCO, rated HATCO on each attribute.
• Second are actual purchase outcomes, either the evaluations of each respondent’s satisfaction with HATCO or the percentage of his or her product purchases from HATCO.
• Third are general characteristics of the purchasing companies (e.g., firm size, industry type).

The data provided should give HATCO a better understanding of both the characteristics of its customers and the relationships between their perceptions of HATCO and their actions toward HATCO (purchases and satisfaction) A definition of each variable and an explanation of its coding are given in the following sections.