Essay Energize Those Leads, Develop Marketing Strategies & Conversion Funnel – Digital Marketing Assignment Help

Assignment Task

Background 

Understanding a person’s motivation is imperative for delivering the right message—at the right time—to convert them into a customer. Tools like the conversion funnel can help marketers understand what motivates people at different stages of the buying process, and how potential customers move from awareness to interest to consideration, and then finally, to making a purchase. 

By layering these basic stages with the channels and tactics they will utilize, marketers can build in-depth marketing plans. These plans should set solid objectives, explain the marketing strategies they will use to reach those objectives, and define key performance indicators (KPIs) to measure whether or not an objective has been met. 

Your assignment for Unit 2 incorporates the skills you’ve acquired in the past week. You’ll craft a report for a natural energy drink company that outlines how they can convert more leads into customers. 

Objectives 

• Your instructors and TAs want to see that you can: 
•  Create realistic and achievable objectives. 
•  Develop marketing strategies to help move customers through the conversion funnel.
•  Develop marketing strategies that identify tactics for each stage of the funnel.
•  Provide KPIs for each objective based on the strategies and tactics proposed. 
•  Create a cohesive and progressive marketing plan. Elements of the plan should build successively and work in tandem to solve challenges.