Essay Services for Different Customers – Management Assignment Help

Assignment Task

Case Example:

To illustrate how new forms of creativity have been used by firms, consider how Uber creatively changed consumer transportation by introducing ride sharing . Uber has continued to look for new forms of creativity to fend off emerging competitors like Ola and Didi. These new forms of creativity have been in the form of:

• expanded services for different customers
• diversification into other sectors such as food delivery
• integration of more technology such as drone delivery
• continuous improvement of the App to improve customer service
• used behavioural sciences to improve drivers’ performance