Essay CRM Customer Relationship Management Implementation Plan – Management Assignment Help

Assignment Task:

Task:

This CRM (Customer Relationship Management) implementation plan is about automobile manufacturing companies. Audi is a automobile manufacturer that design, engineers, produces and distributes luxury vehicles worldwide. Audi manufactures are produced in nine manufacturing units that are spread all over the world. Audi is one of the best selling luxury automobile seller all over the world. Currently Audi uses their own Customer Relationship Management. Audi Australian collects the data base of the customers from many sources and systemize into their own channels. The customer data is collected from many sources and all their network available and stored in many different places. Sometimes the same group of data is collected by different means and stored in different places. The data is not integrated at one stop which makes the pitching of the customers for automobile company like Audi tough. Storing data's in different places also leads to loss of data and it gets tough for the company to work on its customer base quickly which leads to potential sale loss. Analyzing the data from discreet sources is very difficult for a company. Elaborating the data and then again keeping its record is different place and centralizing it is loss of the man power as well as time for a company like Audi. Keeping the data and making a single chain or data is a key element for a giant like Audi for succeeding. Implementation of a Customer Relationship Management plan is a crucial step for a automobile company like Audi.

Current State Analysis of the Company
The Current State Analysis of the company is not up to the mark as desired. The company is facing some hindrances for acquiring the sales figure which are desired and required by the company. One of the main reason for the same is lack of Sales Force Automation system of the company. The company's current process for the Sales Force Automation has many faults in it. The company's data keeping of the customers and potential customers are not up to date and stored in different forms from different people that it becomes very difficult for the sales person to decode and follow the leads. All these problems leads to lack of developing new leads which impact the sales and the potential sales of the company. The company has a wider scope in the country but lack of all these things impacts the potential of the company in a market like Australia. Some of the administrative activities also decrease the productivity of the sales team of the company. Local distributors do not create good data base of the customers and potential clients which does impact on the productivity of sales force team, they alsoNdoes not encourage the team to integrate the data of a particular region that slowsNdown the process of pitching the customers. Opportunities like impacting and pitching the customers also suffers due to lack of data base structures. Opportunities of pitching the customers frequently and fast does get slow from all these problems of not implementing the Sales Force Automation. On the other hand, the competition does have systems to boost and pitch as many as customers because of having a good system of Sales Force Automation. Due to lack of the storing data at single place or platform, duplicity of the customer data base also creates and it creates confusion between the sales force and gets tough to manage.