Essay BSBMKG609: Develop a Marketing Plan – Business Assignment Help

Assignment Task:

Relating to an organization of your choice (as discussed with your assessor) or using your college as your business, you are to devise, document, and present a marketing plan detailing approaches and the marketing mix to achieve organizational marketing objectives.
This project requires you to:

• Determine your marketing strategies, ensuring you:

1. Evaluating available marketing opportunities
2. Evaluating risks and returns
3. Addressing strengths and opportunities within the organisation's projected capabilities and
resources
4. Develop strategies to increase resources or expertise for gaps between current capability and marketing objectives
5. Justifying your marketing strategies
6. Ensuring strategies align with organisation's strategic direction
7. Developing a marketing performance review strategy that incorporates appropriate marketing metrics to review of organisational performance against marketing objectives

• Plan your marketing tactics, ensuring you:

8. Detail tactics to implement each marketing strategy in terms of:

a. scheduling,
b. costing,
c. accountabilities and
d. persons responsible

9. Identify coordination and monitoring mechanisms for scheduled activities
10. Ensure all tactics are achievable within organisation's projected capabilities and budget
11. Ensure all tactics meet legal and ethical requirements
12. Ensure all tactics provide for ongoing review of performance against objectives and budgets, and allow marketing targets to be adjusted if necessary

• Prepare and present your marketing plan (to your group), making sure that you:

13. Ensure the marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix
14. Ensure the marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics
15. Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe