Essay BUS5PB: Principles of Business Analytics – Descriptive Analytics in Practice – Report Writing Business Assignment Help

Assignment Task:

Task 01 
Compile a review report that:

• describes the purpose, importance and role of business analytics in creating strategic value and competitive advantage.

• defines the analytics ecosystem (descriptive, predictive, prescriptive and exploratory analytics) and illustrates how they are adopted by various industries in their key business functions ranging from strategy, marketing and sales, operations (production), customer services etc.

• illustrates how the data mining process (CRISP-DM) can be implemented and in particular, challenges in implementing data mining and business analytics in agile business environments.

• describes the difference between business intelligence and business analytics, the challenges of achieving/cultivating analytic leadership and culture in practice.

Task 02 
DomainExperts, a recently formed real estate buyer’s advocacy firm is looking to enter the Melbourne property market. The senior management is keen to capitalise on large volumes of historical real estate data to generate insights into various aspects of this booming market. The firm has acquired a large dataset of real estate sales in Melbourne, over 2000 records from 2018. You have been hired as a descriptive analyst to demonstrate the application of descriptive analytics techniques using excel, in the context of real estate buyer advocacy. You will be working on two sanitised subsets of data.