Essay Importance of Australian Consumer Laws in Marketing Report Writing – Law Assignment Help

Assignment Task 

Scenario Question: 

Glen and Grace Pty Ltd is a business that operates a chain of department stores in metropolitan cities and large regional centres throughout Australia. In response to decreasing sales during the past year, senior management have conducted a review of the business and discovered the following:

• Customers find the store environment uninviting and sales staff unfriendly.

• Customers are enticed by competitors who stock a wider variety of products in each department.

• Increasing competition has meant that customers are offered higher quality products that are more competitively priced elsewhere.

• Glen and Grace Pty Ltd have had a bad reputation with customers. This is evident in reviews on social media which indicate that customer grievances have increased. Some reviews state that store management do not allow customers to return faulty goods and instead refer them to see the manufacturers. Some customers have also stated that the store is difficult to navigate, making their experience less enjoyable.

• Senior management are concerned about the effects of increased competition in the retail sector from Internet based companies. The CEO of Glen and Grace Pty Ltd wants to increase sales revenue and is looking for ways to attract more customers into stores and provide them with a more satisfying experience. MGM ‘ 

Glen and Grace Pty Ltd has hire 7ou as a consultant to write a business report. In your report: 

• Outline the role of people, processes and physical evidence in marketing.

• Explain the importance of Australian Consumer Laws in marketing.

• Recommend THREE appropriate marketing strategies to improve sales and the performance of the business.