Essay MED5172 – Big Data Digital Marketing Research Methods Report Writing – Digital Marketing Assignment Help

Assignment Task

Overview

Get to Know Your Market! You’ll consider new state-of-the-art research technologies and practices used in this digital age. Your objective is to deliver a
market research report that helps to understand the perceptions and attitudes people have towards contemporary market research methods.

By conducting thorough research using a mixed methods approach, you will combine this insight to form your understanding of the perceptions and attitudes
people have towards contemporary research methods, used by organisations and cooperation’s (think government, NHS, big brands and agencies) for audience/consumer insight.

Learning Outcomes

On successful completion of the module, students will be able to:

1 Understand contemporary and emerging market research methods.
2 Create appropriate personas in response to a brief through a range of research techniques.
3 Recognise regulatory market research considerations.
4 Critically evaluate outcomes from the market research project.