Assignment Task
Transportation industry
Suppose you are working for one of the large accounting firms as a graduate economist. Your manager asks you to prepare an industry report for a client, who wants to set up a multi-million dollar business in Australia, to help the client in making an investment decision. You may choose any industry, however, make sure your report includes the following aspects of the industry:
Who are the potential customers?
Who are the major competitors (or how much competition exists)?
How easy is it for customers to substitute your product for your competitors’ products?
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