Assignment Task:
Task:
Overview
Students are provided with this assignment brief and have one week to answer four questions below. Students should provide the most appropriate arguments, analysis, and/or solutions through reference to processes and theories learned throughout the trimester.
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Get Help Now!The specific processes and ideas that will be required in order to respond to each question have all been discussed in lecture. However, students will be required to draw from or conduct further research beyond the lecture discussions in order to fully answer the question with appropriate nuance. Students are expected to correctly cite sources that are used to inform their analysis. This approach allows students to fully explore concepts, test their critical thinking, and demonstrate an extension of discipline specific knowledge beyond a rudimentary level.
The time limit mirrors many business contexts, where executives are given a short time frame to develop sophisticated arguments and integrate their thinking, while still having access to suitable resources. It offers an authentic means of assessing understanding of material covered in the unit.
Question 1 – (625 words each)
Research has demonstrated that, on average, ‘upper-class’ people are more likely to visit museums and attend live theatre, ‘middle-class’ people are more likely to go camping and fishing, and ‘working-class’ people are more likely to attend monster truck rallies and attend Wrestling events (e.g., WWE). Using your knowledge regarding associative learning, norms, identity, cognitive consistency, socioeconomic status, and other relevant research and processes, explain why this would be. (Please note this has little to do with cost as museums are often free whereas fishing, camping, or wrestling events can be expensive).
Question 2 – (625 words each)
In some Asian countries, having light skin is an important beauty factor, with people spending time and money lightening or whitening their skin. On the other hand, in North America and Europe, the opposite is true, where being suntanned is an important beauty factor, with people spending time and money tanning their skin. Using your knowledge of associative learning, desire for status, culture, and other relevant research and psychological processes, explain why this would be.
Question 3 – (625 words each)
Brands can utilize various people or even organizations as a source for their messaging and communication.
a. Explain why a celebrity endorser can be an effective message source. Be sure to explain under what conditions they would be effective and under what conditions you would be better utilizing an ‘ordinary, common-person.’
b. When a brand utilizes a celebrity endorser, the brand runs the risk of the celebrity being involved in some sort of scandal. Indeed, when celebrities are involved in some sort of scandal, brands often cut ties with them (e.g., they no longer utilize them as an endorser). Explain why brands do this.
Question 4 – (625 words each)
The COVID-19 pandemic has changed the way we live in many ways. When the pandemic ends (i.e., once everyone is vaccinated and restrictions on density, travel, and social distancing are completely lifted), some of these ‘new’ things will remain and some will revert to pre- COVID times. Which of the ‘new’ activities do you think will remain and which activities do you think will revert? Utilize your understanding of norms as well as your understanding of affiliation and self-discrepancies to defend your argument. You may also want to consider the ideas presented in this BBC article and this New York Times article (although, if you do, be sure to discuss the underlying processes).
Links should be accessible by clicking on them while holding control. However, for convenience, I have also provided the URLs below:
Question 9
https://www.bbc.com/worklife/article/20200421-why-zoom-video-chats-are-so-exhausting
https://www.nytimes.com/2021/04/19/well/mind/covid-mental-health-languishing.html
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