Assignment Task:
Task:
Assessment Part A
In Part A, we assess learning outcomes by providing you with case study information on the leadership and strategic development processes which operate within the innovative context at H&M.
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Details of the coursework assessment: background to the case and questions
Information on presentation and submission date. Guidelines to assist you in answering the questions
The assessment marking criteria and feedback sheet for Part A.
Case Study Background & Questions
Read carefully the evidence on H&M which is contained in the following three sources:
1. Case Study: “H&M in fast fashion: continued success?” pp.576-583 Exploring Strategy: Text and cases 11th Edition Johnson et al. (2017) 11th edition
2. Corporate Website: Access link available here.
3. 2019 Annual Report available here.
Part A of your coursework assessment requires you to answer two questions using a report structure:
Questions
1. Identify H&M’s distinctive resources & capabilities and analyse them using the VRIO framework to determine the organisation’s competitive advantage.
2. Critically evaluate the VRIO framework and discuss which other model or framework could be associated to VRIO to overcome its limitations.
Assessment PART B
In Part B, we require you to write an essay on the following topic.
Essay Topic:
Leader-member exchange (LMX) theory suggests that supervisors have relatively high-quality exchange relationships with some employees and relatively low-quality relationships with others. Critically examine the usefulness of leader-member exchange theory in explaining productive leader- follower relationships. Provide practical examples of leader-follower relationships and the outcomes they generate.
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