Assignment Task:
TASK:
Assessment 1-1 Essay – Critical essay 12.5%, Individual essay and practical application of theory Due: 10 Jun 2021, T2, Week 4 for Sydney campus Amazon eyes online sales boost through ‘Fire’ smartphone (Ch 2)
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Get Help Now!Part 1, each student is required to conduct two competitive market analyses:
1. The changing (macro) marketing environment
2. Customer analysis And answer these two questions: Environmental analysis: What environmental factors should Amazon assess in responding to this case? Customer analysis: What marketing research methods should Amazon apply to gather its customer information? Length: 500 words maximum excluding cover page, references, diagrams, charts, etc. Note: Marking will be stop
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