Assignment Task:
- Please discuss at least two objectives you are aiming to achieve in developing this Marketing Plan.
- List and provide a detailed description of promotional methods and activities you propose to use to inform your target market of your product
- Does this product have a unique position in the market? What attributes/ benefits/ advantages is your positioning based on? Use a perceptual map to illustrate your positioning. How do you want your target audience to view the product?
- This map should also include 2 direct competitors. Then highlight a description of your competitive advantage and/or your market niche. What is your area of differentiation?
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