Essay Segmentation, Targeting and Positioning (STP) Strategy – Marketing Assignment Help

Assignment Task:

Learning Outcomes 
LO1: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.
LO2: Understand the complexity of the competitive environment and discuss impacts on developing effective marketing decisions and marketing strategies in organizations. A clear segmentation, targeting and positioning (STP) strategy and perceptual map.
LO3: Develop the skills to critically analyze marketing situations and problems facing organizations and assess their capacity to adapt to a dynamic and uncertain future.
LO4: Develop, recommend and justify, appropriate and actionable marketing strategies and tactics to an organizational scenario.

TASK 

Individual Marketing Report 

Chick-fil-a is one of America’s private fast-food chains, which was founded in 1967 by  S.Truett Cathy in Atlanta.  The revenue generated by the outlet is more than any other fast-food chain in the US, with average sales per outlet being approximately $4m in 2017. In contrast, McDonald’s – one of their main competitors – had an average of $2.6m (QSR magazine). Chick-fil-A presently exists in 48 of America’s 50 states and remains a very popular eatery even today. Chick-fil-a in the next two years will probably be the third-largest American food chain.