Assignment Task :
Assessment Type Case Study
Problem Based Learning Purpose This group assignment assesses students’ ability to apply, justify and communicate global marketing theory and concepts in the context of the discussion of an approved case study from a global marketing perspective. Description working as a group, students communicates their understanding of a selected case study in a clear and logical manner, via an online group presentation.
The students need to communicate the global marketing issues relevant to the case, effectively defending the most important issue using global marketing theory.
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