Essay Principles and Techniques of Total Quality Management – Management Assignment Help

Assignment Task :

OUR STRATEGY 

Four future-oriented fields are set to radically change the nature of mobility: greater vehicle connectivity, advances in automated and autonomous driving, the development of digital mobility and transport services, and electric mobility. Our objective is clear. We intend to continue to be a leading vehicle manufacturer while developing into a leading provider of mobility services. Every strategic action revolves around one thing, the customer. So also for the future, we will only be as successful as our products and services are in the market. 

By means of five closely related components we are pushing forward the biggest changes in our company history – our 5C-strategy. 

We will be: 

• strengthening our global core business (CORE) 
• leading in new future fields (CASE) 
• adapting our corporate culture (CULTURE), and 
• strengthening our divisional structure (COMPANY). 

The benchmark for each of these strategic components is our fifth and most important C: our CUSTOMERS. 

By these five components we want to achieve profitable growth, increase the value of our company and significantly shape the future of mobility 

1. CORE — strengthening our global core business 

Our goal is to continue our global growth in all the vehicle segments in which we are represented and in the services segment. We want to thrill our customers with outstanding, innovative products and strong brands. The Asia region, and especially China, are playing a central role in our car business in particular. Through our strong global network we are creating the foundation that will enable us to react flexibly to changing market conditions and customer wishes. We plan to continue expanding our development, service, and production units worldwide. We are using the earning power generated by our core business to make extensive investments in the big future developments of our sector. 

2. CASE — leading in new future-oriented areas Connected, Autonomous, Shared & Services, Electric — through the connection of all the future-oriented CASE areas, Daimler is transforming itself from an automaker also into a provider of mobility services. Daimler is also shaping “intuitive mobility” with comfortable, user-friendly products and services that simplify our customers’ lives and mobility.For one thing, we are electrifying our cars, trucks, vans, and buses. In the car segment in particular, we will electrify our complete portfolio. With purchase orders of battery cells for more than EUR 20 billion, we ensure the supply of our global battery production network today and until the year 2030. 

Together with Geely Holding, we will form a 50-50 joint venture in order to further develop smart as a manufacturer of all-electric vehicles. Connected vehicles and digital services are already an important purchasing criterion today. With Mercedes me in the car segment, Mercedes PRO in vans, and Mercedes-Benz Uptime in  trucks, we offer comprehensive access to brand worlds and extensive services. And with our constantly enhanced MBUX infotainment system we’ve taken the theme of connectivity to the next level. Thanks to artificial intelligence, MBUX is capable of learning and with over the air functionality it is always up to date. Thanks to recognizing movements MBUX eases natural operation. 

QUESTION ONE 

Strategy plays an influential role in determining a company’s future. With reference to the article above, discuss Daimler’s “5C strategy”. 

QUESTION TWO  

Critically discuss the practices, principles and techniques of Total Quality Management (TQM). In addition, make reference to the techniques and methods used by Daimler to achieve each of the key TQM principles/practices. 

QUESTION THREE 

we have developed a new leadership culture under the overarching Leadership 2020 programme. We are reinforcing the entrepreneurial spirit, becoming faster, and creating more space for innovation.” 

In light of the statement above, discuss the various leadership approaches/models or theories that would be effective under Daimler’s new leadership culture. 

QUESTION FOUR 

“At the cultural level, we are responding to the transformation of the auto industry by adapting our corporate culture to the new challenges.”