Essay Please Write a Creative Brief for an Existing Ad – Arts & Humanities Assignment Help

Assigment Task

Please write a creative brief for an existing ad that you see Eg: you can write a brief for the existing Fevicol ad

Background An overview of the company and the product. The recent developments that are working for or against it. The change in market situation which is either an opportunity or threat to the brand.

Objective The clear goal desired by the brand for the communication, it could be growth, profit or education. Whatever is need for the brand at that moment.

Target Sex Age Marital status Income Habits Quirks Write a small sketch of the target person. Who she is, what she does, what makes her happy and sad? This should be like a story.

Voice and Personality How the brand would like to come across if it were a person ( Friend, teacher, leader, mother, prankster, Party-animal etc )

Insight The deep understanding of the market, consumer behavior which will benefit the brand.