Assignment Task
Task
- Identify the role of influencers and gatekeepers on your organization’s customers’ decision-making process. It requires you to identify influencers and gatekeepers, how they affect your customers and what you can do to minimize or maximize their roles.
- To carry out the activity, identify three influencers and three gatekeepers that affect THE customers’ purchase decision-making or behavior change. Once you have identified them, describe how they exert their influence or gatekeeping role on the customers. Then make suggestions on how you can minimize or maximize their role to the benefit of the organization.
- A contribution to the activity forum outlining the way in which your organisation, or your part of it, uses influencers and gatekeepers.
- Understand the service that you deliver to your customers and how to differentiate this. Explore in depth the relationship between you/your organisation and an important customer and how to improve it
- Undertake a focus group interview and assess your own performance as an interviewer. The purpose of this activity is to encourage you to understand how difficult but rewarding qualitative research is. This activity will also develop your active listening, a technique used in a variety of professions and one that is essential for today’s manager. You will be expected to undertake a qualitative research interview, which should also provide you with insights into a customer satisfaction problem.
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