Assignment Task
Scenario:
Niche tourism push
The World Economic Forum’s Travel and Tourism Competitiveness Report published in 2019 attributes natural and cultural diversity along with price competitiveness for the emergence of South Asia as an attractive tourist destination. This is where the region can leverage regional cooperation towards building a sector revival strategy. For example, India could explore an Adventure Tourism circuit with Nepal, Bhutan and Sri Lanka, where travelers get to experience the enthralling Himalayan landscapes, followed by a trip down south to explore some of Sri Lanka’s best surfing spots. Similarly, a Spiritual Tourism circuit could offer the international traveler a well-marketed package to discover the historical monuments of faith systems that bind the region together.
Assignment Tasks:
You are required to produce an academic report, in line with the learning outcomes of this module. These are outlined above. It is therefore essential that you support your findings and proposals with research from the body of strategic marketing management literature. As this is a level seven assignment, you are expected to
show evidence of extensive reading, beyond the basic module materials. Your report should include the following:
1) A critical review of the market environment in the country you have chosen.
2) A critical assessment of the internal analysis.
3) A critical assessment of the competition & target audience strategies & what kind of synergies could potentially be developed within and outside the country.
4) Take into consideration special safety measures in relation to Covid but also other kind of diseases , Digitalisation, Sustainabilty
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