Essay MOD006890 – Marketing & Demand Management in Health and Social Care – Management Assignment Help

Assignment Task 

Learning Outcomes

1: Critically analyse potential markets and identify markets with high potential for a specific product/service.
2: Evaluate and determine the strategy for meeting or managing demand in the target market and develop the (de)marketing plan.
3: Manage information from a range of sources in the formulation of a viable marketing or demand management strategy document.
4: Synthesise a value proposition for an organisation identifying how it will gain a competitive advantage or manage demand and expectations in amarket/range of markets.

Task 1
Critically analyse how should the market for remote patient monitoring and virtual clinical consultations should be segmented? Outline two different segmentation approaches for this market and discuss the pros and cons of the bases behind each segmentation approach.

Task 2
Justify your choice of target in each case by (a) discussing what criteria you would use to make your targeting decision, and (b) the marketing mix/ tools you would use to help gain increase in use of products.

Task 3
Illustrate your understanding of the challenges and complexity in the care system and how your product offering can help a named NHS organisation to contain and control demand.

Task 4 
Provide a critical assessment for an NHS service delivery manager on the value proposition and competitive advantage your products have over other solutions and use the outputs to develop a demand management plan in collaboration with the service delivery manager.