Essay MOD003353 – Business Environment – Business Assignment Help

Assignment Task

 

INTRODUCTION
“The PESTEL framework provides a comprehensive list of influences on the possible success or failure of particular strategies. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. Politics highlights the role of governments; Economics refers to macro-economic factors such as exchange rates, business cycles and differential economic growth rates around the world; Social influences include changing cultures and demographics for example, ageing populations in many Western societies; Technological influences refer to innovations such as the Internet; Environmental stands specifically for ‘green’ issues, such as pollution and wastes; and finally Legal embraces legislative constraints or changes, such as health and safety legislation” (Johnson , Scholes and Whittington, 2008).

ASSESSMENT:
Choose one company from the following list:
• Ashtead PLC
• 4Imprint PLC
• Capita PLC
• John Wood PLC
• PureTech Health PLC

Task 1
Examine how your chosen company is governed and structured.

Task 2
Evaluate the importance of carrying out PESTEL analysis for an organisation.

Task 3
Use the PESTEL framework to analyse the external environment of your chosen company.