Essay MNG00114: Competitive Strategy – Business strategy Report – Management Assignment Help

Assignment Task:

Section 1: Introduction (~100 words) 

• Very brief 
• What is the purpose of the report? 
• Briefly introduce the organisation you are studying 
• Is the report delimited to a certain faction of the org’s operations 
• How is the report structured? 

Section 2: Analysis of the internal environment (~900 words) 

• Critically evaluate the organisation’s resources and capabilities (a.k.a. competences) 
•  How do these create competitive advantage? 
• Address each concept in isolation 
• Show the marker that you understand the differences between these concepts 

Section 3: External environments (~1100 words) 

• Two sub-sections: macro-environment and industry environment… 

Section 3.1: Analysis of the macro- environment 

• Critically discuss how two macro-environmental trends are/might impact on the organisation for better or worse 
• Draw on categories from the textbook (pp. 22- 24) 
• Cite at least 2 pieces of “applied literature” (e.g., newspaper/trade journal articles) in this section 

Section 3.2: Analysis of the industry environment 

• Draws on Porter’s Five Forces model 
• You must critically discuss how all of the Five Forces apply to the industry your organisation competes within 
• Highly recommend placing a geographic boundary around this analysis
• Be guided by the discussion categories in your textbook (pp. 50-56)