Essay MMK251: Services Marketing – Fluctuating Demand Due to External Environmental Factors – Marketing Assignment Help

Assignment Task: 

Unit Learning Outcome (ULO)
ULO 1: Design marketing strategies that overcome the challenges associated with the generic differences between goods and services.
ULO 2: Critically evaluate the conceptual and theoretical foundations of frameworks and models within the services marketing arena.
ULO 3: Evaluate various options for the marketing and management of ‘real-world’ service organizations using both theoretical and practical approaches.
ULO4: Source information from academic journals, industry publications, market research, and other material.

Graduate Learning Outcome (GLO)
GLO1: discipline-specific knowledge and capabilities; GLO4: critical thinking; GLO5: problem-solving.
GLO1: discipline-specific knowledge and capabilities; GLO4: critical thinking; GLO5: problem-solving.
GLO1: discipline-specific knowledge and capabilities; GLO4: critical thinking; GLO5: problem-solving.
GLO5: problem-solving.

Assignment Description / Requirements

Because services involve actions or performances, they are perishable, cannot be stored for sale in the future. If there is no demand, unused capacity is wasted and the firm loses the chance to create value from its assets. During periods when demand exceeds capacity, customers may be sent away disappointed.

Recently, the Australian service sector has been impacted by several major macro-environmental forces, such as natural disasters. This may have resulted in a shift in customer demand for some services. Given this, you are to:

1. Choose a ‘service’ organization in Australia affected by a macro-environmental factor(s) and evaluate the impact on customer demand for its services. 
2. What strategies are currently in place to manage this impact?
3. Devise additional strategies that management can apply to further manage this impact and the customer demand for its services.