Assignment Task
2.0 – Current Situation Analysis – include any support material (assumptions, data & analysis)
2.1 – Background Research and Analysis
Groups need to undertake a thorough analysis of the situation confronting their brand (item), internally and externally. No data and or statistics should be included in your report without clear considered analysis (adequate insight) and explanation into the implication of that data and statistics. Importantly – groups need to draw conclusions. Your internal research & analysis should include all relevant strengths and weaknesses and your external research & analysis needs to incorporate all opportunities and threats.
2.2 – SWOT Analysis
Groups are required to create a table or bullet point list of key strengths, weaknesses, opportunities & threats. This should not contain any issue / insight that cannot be traced back to section 2.1.
2.3 – Key Marketing Problem or Opportunity
Groups need to provide a clear overview of the key problem your campaign aims to solve and/or key opportunity it will address. Any changes to your brand item’s existing marketing mix needs to be detailed in this section.
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