Essay MKTG-1025 – Marketing Principles – Lewis Road Creamery – Marketing Assignment Help

Assignment Task

Question 1
Draw a segmentation table for the flavoured milk market in Australia. Provide rationale for the segmentation variables used.
 

Question 2:
Lewis Road Creamery teamed up with Whitakers when launching its chocolate milk brand in New Zealand. RMIT researchers Rahman, Mulye and Laud in their article cited below, under references, caution companies in the use of such strategies. If Lewis Road Creamery were to enter the Australian market with its chocolate milk which one of the sub-branding strategies discussed in this article would you recommend? Why?
 

Question 3:
Develop SWOT analysis for Lewis Road Creamery’s chocolate milk brand you recommended for the Australian market in Question 2. What recommendations can you make to the company based on the SWOT analysis?
 

Question 4:
Develop an advertising copy for facebook for the proposed brand of Chocolate milk in Australia. You can use external images or software such as Photoshop or illustrator or any other free ad design software to design your ad. In designing the ad, you must consider the target segment, their needs and the advertising theme used. You may also refer to articles on the internet on best practices for designing a facebook ad and explain how you used these principles in your ad design.

References:
Kaleel Rahman, Rajendra Mulye and Gaurangi Laud (2012) ,”Theoretical Underpinnings of Brand Architecture Strategies: Using Models of Stereotype Change to Understand Sub-Brands”, in AP – Asia-Pacific Advances in Consumer Research Volume 10, eds. , Duluth, MN : Association for Consumer Research, Pages: 402-406.