Essay MKT203: Marketing Research – Report Writing – Marketing Assignment Help

Assignment Task:

Preparation:

• Participate in lectures and tutorial in week 1 to week 9. 
• Engage with the learning activities on Learning. 
• Start researching and working on your assignment early in the semester and clarify any question you may have with your lecturer. 
• Research relevant information and sources to address the assignment task. 

Presentation:

• The essay-style written assignment that should be presented in a professional way. 
• Add a title page with your student information (name, student number, study location) and the unit information (unit code and name, lecturer name, assignment number and title). 
• Formatting suggestion: font style Calibri or Arial, font size 12, 1.5 line spacing, justified text, margins 2.5cm each, no indents, subheadings are permitted but should not be numbered, add page numbers.

Task Details 

Overall Assessment scenario 

The information below provides the context and background that you need to know for Assignments 1-3. 

Context 

Generally, marketing managers DO NOT perform the actual marketing research themselves. However, they do frequently brief, select and commission a market research agency, as well as monitor the progress of the research process that the agency is following. Marketing managers also interpret the data and implement actions based on research findings. 

Assignments 1-3 requires you to think about the functions of the marketing manager and tasks he/she is performing. These assignments ask you to perform the same tasks undertaken by marketing managers and require you to: 

• understand the literature on the key aspect (image OR motivations OR satisfaction) that you are measuring (Assignment 1), 
• set clear objectives and consider the strategic role of the research (Assignment 1); 
• consider the methodology you will use, the rationale for using it, its advantages and drawbacks and the type of information expected (Assignment 2); 
• incorporate Assignments 1 and 2 and build on them (Assignment 3). Assignment 3 will be the complete Research Brief that a marketing manager would provide to a market research agency. 

Scenario: 

You are the Marketing Manager for Toyota Prius and there are a number of things you want to find out about customers in Australia. On the one hand, you want to determine customers’ attitudes and perceptions towards Toyota Prius (essentially this is the image of Toyota Prius in the consumers’ mind). You also want to establish the factors that customers use to determine their choice of car and their motivations for choosing Toyota Prius. Lastly, you are also interested in finding out the satisfaction of customers driving a Toyota Prius, particularly in relation to their satisfaction with their experience and its various aspects. These are all very relevant topics since the evaluation of customer image, motivations and customer satisfaction and product/service quality are all very common activities conducted by many businesses.