Essay MKT202: Communicate the Results to Stakeholders to Assist in Business Decision Making – Management Assignment Help

Assignment Task:

Task:

Your task Individually, you are required to prepare a 1000-word proposal in which you must seek approval for your research plans based on the work you have produced in the first and second assessment in this subject. 
Assessment Description This individual assessment is a culmination piece. Students will be given an opportunity to communicate a proposed survey design with a discussion on how you would communicate the results to stakeholders to assist in business decision making. Using the marketing research process in a simulated business environment. students will describe marketing research fundamentals. 
Assessment Instructions Combining all of the work you have done in the first and second assessments. individually, prepare a 1000-word proposal. In this proposal, you are to: 
• provide a summary of the qualitative research questions that you and your group have presented in the second assessment.

• Design a one page survey using a combination of question types to further explore your research objectives.

• propose measurement scales and sampling methods by outlining potential errors that can emerge during the market research process and how these could be mitigated.

• propose statistical analysis methods that should be used to interpret gathered data to develop further business decision-making.

• Identify and discuss the online privacy and ethical considerations that must be taken into account during the market research process. 
In formulating your proposal. you are required to use at least 6 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data. journal articles. and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your proposal.