Essay MBA506 – Thinking Styles, Negotiation And Conflict Report Writing – Management Assignment Help

Assignment Task 

Your Task 

You will engage in a negotiation for a celebrity endorsement advertising campaign. Assessment Description 
You may be nominated to represent the advertising corporation and will receive email instructions  from the company CEO including: 
1. Appointment to represent the company as their agent for the negotiation of the endorsement  contract; 
2. Specific instructions about the desired endorsement contract fee and advertising campaign  timeframe; 
3. Information about the projected revenue to be raised from the advertising campaign; 4. Contact details of the agent appointed to represent the celebrity. 
 

Alternatively, you may be nominated to represent the celebrity and will receive email instructions  from the celebrity’s manager including: 
1. Appointment to represent the celebrity as their agent for the negotiation of the endorsement  contract; 
2. Specific instructions about the desired endorsement contract fee and advertising campaign  timeframe; 
3. Information about the projected revenue to be raised from the advertising campaign; 4. Contact details of the agent appointed to represent the advertising company.

Stage 1: Pre-negotiation  
You must answer the following questions: 
1. What is your client’s BATNA? What is your client’s reservation value? 
2. What is the other party’s BATNA? What is the other party’s reservation value? 
3. What is the ZOPA range? What is your strategy for creating value?

Stage 2: Negotiation
You must: 
1. Enter negotiations with their counterpart for the endorsement contract; 
2. Maintain a communications log that captures the date, method, items discussed, and  outcomes of each communication.