Essay Marketing Plan Project – Marketing Assignment Help

Assignment Task

Marketing Plan Project
This year has been challenging for businesses around the world. Many businesses have had to pivot their business operations to survive the restrictions put upon them by the global pandemic. There are many local examples in the communities we live in – restaurants and retail shops that have shifted their focus to online with curb side pickup or delivery, breweries that have shifted their production to making hand sanitizer, individuals that have created businesses out of making masks, manufacturers that have shifted to create personal protective equipment (PPE), and fitness clubs that have shifted to online content. You will choose a business in your community and create a marketing plan for a new product or service that they are offering due to the shift in the macroenvironment caused by the pandemic. You should be able to find much of the information you will need for this plan online, but it would be beneficial to reach out to the business to assist in completing the research for this project.
There are two ways which you can approach this project:

1. You can assume that you are creating this plan for the business at the beginning of the pandemic. Your scenario would be based on the first lockdown in Saskatchewan. You would write the plan based on how the company has adapted their business for this environment. If you choose this approach, you do not have to recommend exactly what the company has done – you can be creative and offer other solutions.
2. You can assume that the marketing plan starts today. The business may have already made some changes, but you will create a plan for the next 6 months to continue to sustain the business through the pandemic.

Title Page
A title page should be included that details the name of the project, group members, class, instructor, and date.
 

Executive Summary
The executive summary section should be written last, once you have completed your marketing plan. This section should present a summary (1 page or less) of the main goals and recommendations of the plan. Think of it as a way for a busy executive to quickly read and understand your entire plan.