Essay Marketing Communication Industry – Hierarchical Structure – Marketing Assignment Help

Assignment Task:

Questions 
1. How would you obtain information about the marketing communication industry to understand how it all operates.
2. Provide at least 3 key organisations of the marketing communications industry toconnect with to help maintain your currency within the industry.
3. List 5 current digital communications technologies, platforms or devices
4. Explain the Marketing communications hierarchical structure for large National Organisations.
5. What has been the greatest changes to the Marketing communications industry over the past 5 years and explain why?
6. What are the 7P’s and 4C’s of Marketing?
7. How can knowledge of the marketing communications industry help a marketer in their work role?
8. Assume you are starting a marketing firm; outline the principles and practices of the marketing communications industry and media strategies you would implement into the business.

Scenarios and Activities
Activity 1:
Research the current issues and trends which affecting the marketing communications
industry; discuss what are 2 relevant issues and 2 current trends. Submit as a brief report
including categorised industry structures and networks (Approximately 500 words)

Activity 2:
Research the marketing communications industry and describe the following aspects of the industry:

• organisational and client operating environments,
• 3 structures of small, medium and large business’s
• The differences between the marketing plans of each of the 3 above business types