Essay Marketing and Finance Functions Within Organisations – Management Assignment Help

Assignment Task:

This assignment tests the following Learning Outcomes for the module:

1. Describe the role of HR, Marketing and finance functions within organisations 
2. Develop an understanding of collaborative working practices
3. Demonstrate an understanding of the main factors, both internal and external, which impact businesses
4. Demonstrate knowledge of the role of financial management and reporting within the organisation

The Assignment Task:

This assignment is a Portfolio assignment where you will work on 4 pieces of work throughout the module and then submit all 4 elements at the submission date.  The assessments will include:-

1. A 15-minute group Presentation.  This will relate to the internal and external factors which impact on business (Learning outcomes 2 and 3)
2. A poster.  This will relate to one part of the Marketing Mix, either Promotion, Price, Place or Product.  This is an individual element. (Learning outcome 1)
3. A Case study – 1000 words.  This will be based on financial management case study of BSkyB and it is again to be completed individually.  (Learning outcome 1 and possibly 4)

Case study – 1000 words 

This is an individual element. (Note: this contributes to the 25% of the weightage to the portfolio)

Scenario

British Sky Broadcasting Company plc is a British satellite television broadcasting company that also supplies telephone and broadband services throughout the UK and Ireland. BSkyB is the market leader for pay-for-TV services in the UK.

The company reported a slight fall in it annual profits in July 2014 despite a 5.5 per cent growth in its revenue. The company also announced that it was increasing its dividends by 7 per cent and would be paying 32 pence per share to its shareholders. The company commented that it was on target to meet its objectives and had achieved a 33 per cent growth in customer numbers during the year.

Item                                  2014 £m               2013 £m

Revenue                            7,632                    7,235

Cost of sales (direct costs) 4,616               4,329

Gross profit                          3,016                2,906

Operating Profit                  1,275                 1,330

Profit for the year               865   979

1. Calculate BSkyB plc

(i) Gross profit margin

(ii) Operating profit margin

(iii) Profit for the year   

2. To what extent do you think that BSkyB plc’s shareholders will be satisfied with the company’s financial performance during 2013 and 2014.   

3. What are various options you may suggest to BSkyB plc to improve profits further within a financial point of view.