Assignment Task
Type of Assessment
This summative assessment will enable your assessor to make a judgement of competency based on the submission of your completed assessments against the requirements of the unit/s of competency in this module.
Benchmark
-making rules). Assessors use these benchmarks to make judgements on whether competency has been achieved and to determine if you have performed to the standard expected to meet the unit requirements.
Reasonable Adjustment
Where appropriate Monarch Institute will allow flexibility in the way in which each unit is assessed based on the needs of an individual.
Assessment Coding
Assessment of this course is established on competency-based principles:
S = SatisfactoryNS = Not Satisfactory
If you fail to perform satisfactorily for the assessment in the prescribed way you may be assessed as ‘Not Satisfactory. You are required to be assessed as ‘Satisfactory’ in all assessments for each unit of competency.
Re-assessment
Your assessment can be submitted after you have reviewed the learning materials and practiced enough to feel confident in your resubmission. You have two weeks from your last submission feedback to resubmit. You are re-assessed in only the areas where your assessor has indicated you were initially assessed as NS. It is at the assessor’s discretion to re-assess the entire assessment should an overall understanding not be demonstrated. When you are re-assessed as ‘satisfactory’ after re-submission you will achieve competency for this assessment.
Declaration of Understanding and Authenticity
I acknowledge the assessment process has been explained and agree that I am ready to undertake assessment. I am aware of where to find the assessor’s feedback for the assessment. I am aware of the appeals process, should the need arise. I also understand I must be assessed as ‘satisfactory’ in all parts of the assessment/s to gain an overall competent result for the unit/s of competency. If I am found to be NS after a second attempt, it is at the assessor’s discretion whether I may be permitted one final attempt. I am aware that a ‘not competent’ final outcome means I may incur fees for re-enrolment in the unit/s.
I certify that the attached material is my original work. No other person’s work has been used without due acknowledgement. I understand that the work submitted may be reproduced and/or communicated for the purpose of detecting plagiarism. I understand a person found responsible for academic misconduct will be subject to disciplinary action (refer to Student Information Guide).
*I understand that by typing my name or inserting a digital signature into this box that I agree and am bound by the above student declaration.
Student Name*: Submission Date^: Please make sure you use the same name that is in your enrolment documentation, including your surname.
^If this is a resubmission, you must use your resubmission date.
Submission instructions:
Complete the Declaration of Understanding and Authenticity (above).
Once you have completed all parts of this Assessment, login to the Monarch Learning Management System (LMS) to submit your assessment.
In the LMS, click on the link to ‘Submit [assessment name]’ in your course and upload your assessment files. Click save and then click submit assignment.
Please be sure to click ‘continue’ after clicking ‘submit assignment’.
Written AssessmentResources requiredFrom the LMS: Other:
eBook
BSBPRC504 Table for Assessment Q9c Internet-based research
Scenario
TIGER DRINKS
This scenario involves a supply chain where the key parties are all businesses (B2B) and does not directly involve end consumers.
You have recently been employed as the Logistics Manager at a growing company called TIGER DRINKS (”Tiger”). Tiger is headquartered in Victoria and sells imported alcoholic and non-alcoholic drinks wholesale throughout Australia.
Tiger’s Supply Chain
Company warehouses in Melbourne (Laverton), Sydney (Chullora) and Brisbane (Rocklea)
Main Suppliers:
Alcoholic drinks – EU Products(France) – pallets in containers
Alcoholic drinks – Asia Specialties(Singapore) – pallets in containers
Alcoholic drinks – USA Hospitality Supplies(Los Angeles) – pallets in containers
Warehouse leases – Charterhall & Goodman Group (Australia)
Warehouse MHE –Hyster via Adaptalift Group (Australia)
Warehouse racking – Spaceracks (Australia)
Agency Labour – Superior People
Transport – lead contractor in each state
Electricity – Origin Energy
Office & Warehouse Supplies, Kitchen & Stationery – Officeworks
Imported stock transported via Port of Melbourne in containers.
Customers are all businesses and are a mix of retail stores and hospitality businesses using Tiger’s websites for all ordering, returns, complaints & feedback. Tiger has a related website for online sales: www.yourtigerdrinks.com.au
Tiger’s outbound products are all packaged, palletised and shrink wrapped, with its customers taking full pallets, except occasionally in promotion periods.
At the end of Q1, Tiger has achieved some of its objectives and is focusing on those that are below targets.
Quarter 1 actuals:
Costs down by 4.1%, 8.5% reduction in corrective actions, 11 of 48 procedures have been updated, DIFOT 98.7% due to a vehicle breakdown, and the Pull system & JIT inventory have not been initiated, due to supplier delays.
Management Personnel (extract)
CEO – Bob Cunningman (your manager)
Senior Managers:
Marketing Manager – Sharon Mayer
Procurement Manager – Don Trumpet
CFO – Ka Chung
HR Manager – Dores Revolve
Legal Counsel – Abel Corrs
Logistics Manager – you
Victorian DC Manager – Kerry Wilmar
NSW DC Manager – Simon Livingston
Identify organisation objectives and the strategies to achieve them
Summarise objectives and strategies
Refer to the information in the Scenario and in the Strategic Plan in Appendix A and summarise Tiger’s strategies and objectives which apply to its supply chain management.
Comment on possible inconsistencies
Comment on whether you think there are any possible inconsistencies in the strategies and suggest how the goals could be better described to clarify them and minimise them working against each other in implementation.
2. REVIEW PERFORMANCE AGAINST SUPPLY CHAIN STRATEGIES
Your eBook contains a 4 step review process in section 1.2, which is summarised below for you:
1) REVIEW THE PLAN – check that the supply chain strategy is still aligned with organisational direction and other strategies and valid
2) REVIEW PERFORMANCE – internal and external key performance indicators – KPIs are usually used in determining if targets have been met, exceeded or missed. What other measures could be used?
3) INVESTIGATE the causes behind any missed KPIs or other performance measures
4) COMMUNICATE & ACT- decide if the strategy needs to change and have new sub-goals or if the current strategy is retained and have new actions developed to address the shortfall. Communicate these with your review to appropriate management
You have already completed step 1 in the previous task.
Use the information in the Scenario and Appendix A to complete steps 2 and 3 of the review process for Tiger’s supply chain performance for Q1. Tabulate your results, referring to the eBook’s section 1.2 E.G. for format guidance.
Strategy Activity Performance Measure
(Target Performance) Actual Performance Variance Comment
3 Operations – achieve performance targets for warehousing & distribution & improve operating efficiencies through systems, procedures and behaviours Project to implement Pull supply chain systems, including JIT inventory management Track project goals monthly, quarterly and annually Not started Review operational procedures annually 25% of procedures reviewed and updated quarterly Improve compliance to behaviours standards 10% reduction in corrective action reports by year-end DIFOT 99% 4 Financial – decrease costs every year and grow shareholder value Decrease operating costs by 5% per year Decrease operating costs by 5% per year Using your response to previous task 1 b), complete step 4 of the review process for Tiger’s supply chain strategies by sending an email to appropriate staff communicating about your review and any changes.
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
Send
To: Subject:
3. Design and implement a supply chain strategy that adds value, increases effectiveness and achieves organisational objectives
Design a strategy for Tiger – add to the Strategic Plan by developing a draft activity under Innovation to implement Continuous Improvement at Tiger. Display your draft in table form and include Responsibility, Timing and Performance Measure information using the format from Strategic Plan in Appendix A as shown below:
Operational Objective Activity Responsibility Timing Performance Measures
Strategic Goal 6: Innovation – develop and implement innovation within Tiger Drinks and with its suppliers
Develop and implement innovation within Tiger Drinks Gain commitment of stakeholders role play
This is a video assessment activity.
This task is designed to assess your ability to do:
Greet the CEO and HR Manager appropriately and professionally;
Describe the initiative, your experience and the reasons why management endorsements are important;
Participate in verbal discussion using language, tone and pace appropriate to the audience;
Two way real time communication with stakeholders to gain their commitment.
Scenario Roles:
This role play has 3 roles:
You: Logistics Manager
Bob, Tiger’s CEO (your manager)
Dores, Tiger’s HR Manager (your colleague)
Scenario:
You have drafted an activity involving implementing Continuous Improvement (CI) at Tiger to be added to it Strategic Plan. You have arranged a meeting with your manager, Bob Cunningman and a colleague, Dores Revolve, the HR Manager, as you know they will be two key stakeholders to gain support from if this initiative is to be successful.
Role players may improvise as long as the key points are covered. Scripts are a guide for you, with key messages underlined. For the other role players, it is preferable they use the words shown or equivalent.
Bob and Dores arrive at your office a few minutes after the arranged meeting time (normal) …
You:
[You greet them both and ask them to sit at your meeting table.]
Bob:
Hi (You), I have to make this quick but I am keen to learn what you have planned.
Dores:
Hi (You)
You:
[You thank them for coming and say you can make it quick. You hand them each a copy of the draft and ask them to read it and that you will then talk about it.
After about 10 seconds you tell them about your initiative.]
Bob:
What is your experience in implementing CI?
You:
[You reply … key points to make in your own words:
you have experience at your previous employer and that you played an active part in the implementation.
it’s really important to have visible and strong senior leadership endorsing the initiative for it to be successful, otherwise there’s a strong risk of a few quick wins and then it may stall.]
Dores:
We’re talking about culture change here, aren’t we? Something that will take time and need to be led from the top?
You:
[You reply … key points to make in your own words:
agree and tell them that the real benefits flow when it is part of the culture rather than being a management “flavour of the month”.
talk about wanting to pilot it in one team to start and asking both of them to attend the “launch” meeting as a show of support.]
Bob:
OK, I am sold and happy to endorse and support this. Brief me again when you have a plan for the pilot. Time for me to go. Bye.
You: [You thank Bob]
Dores:
Thanks for involving me. I’ll support this initiative. Let me know more when you are ready.
You: [You thank Dores and she leaves.]
Your role play activity is now complete.
General instructions:
Students must perform with at least 1 other person. Using just 1 other person to play multiple roles is completely OK. Alternatively, you can use as many other persons as there are roles.
The other person(s) can play multiple roles except for the role required to be played by the student.
There is no requirement for the other person(s) to be visible in the video, so if your partner(s) would prefer not to be visible, that’s OK.
The student must be visible throughout the video.
All persons must be audible throughout the recording.
Using a camera phone is often a quick and easy way to record the video.
For the role play, we suggest the following:
Have a quiet, private space where you can effectively record the video. This could be your spare room at home, an office at your workplace, or even a study room at your local library.
Be appropriately dressed.
When you’re conducting the role play, don’t forget about:
Using appropriate body language and gestures, including eye contact
Speaking professionally, and at the appropriate pace
Using plain English
Listening without interrupting
Respond appropriately to what is said.
Video recording to be maximum 5 minutes long.
IMPORTANT: All observation points must be marked satisfactory in order for the student to receive an overall result of satisfactory.
Observation Criteria (OC) Skill, behaviour or task
1 Student greets the CEO and HR Manager appropriately and professionally.
This may vary depending on age, gender and culture of role play participants.
2 Student must briefly describe the initiative and their experience and the reasons why management endorsements are important.
3 Student must use active listening skills and if appropriate questioning techniques and seek clarification.
4 Student video shows two way real time stakeholder communication gaining support and commitment.
5 Student participates in verbal discussion using language, tone and pace appropriate to the audience.
6 Student is visible and audible throughout the video; participant/s are audible throughout the video.
Communicate and implement the updated strategies by email using the template below to summarise the implementation schedule and changes you have made and to thank your stakeholders (from part b))
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
Send
To: Subject:
4. Assign responsibility to monitor supply chain strategy to relevant personnel & allocate supply chain tasks to self and others
Scenario Update
Tiger is strategically introducing a new range of beers to expand their range – starting with Mexican beers including XX, Victoria and Tecate (not Corona) – and with them, specially designed end-of-aisle display stands are being distributed for the promotional campaign.
Image 1 – Dos Equis’s XX beer end-of-aisle display stand
Source: Compelling Beer Stands : Beer Retail Display (trendhunter.com)Bob has asked you to project manage the supply chain with Sharon supporting.
To execute this project within your supply chain operation, you will require the cooperation of a number of people in related areas of the business. These people will have varying levels of responsibility to execute their part of the project. You need to identify these people by role and their task responsibility in monitoring and performing the supply chain strategy.
Develop a table using the format provided summarising who you would assign key responsibilities to for monitoring and performing the Strategy activities. Include allocations of tasks to yourself.
Table Key:
1st Column – lists row number
2nd Column – lists roles of the stakeholders
3rd Column – is where you need to type the matching task row number for each role
4th Column – lists the jumbled-up task responsibilities to be monitored by the roles listed in the 2nd column.
Match the task responsibility in the 4th column to the positions listed in 2nd column by taking the row number of the correct task and copying it into the 3rd column for each of the roles listed in the 2nd column. Change the format of each of these row numbers to the same format of their matching task by using Format Painter.
(How to use Format Painter: Select the text that you want to copy the format from by highlighting it, click on Format Painter from the top menu and then highlight the text you want to copy the format onto and MS Word will complete the format change.)
Example of a task assigning, showing what a completed response looks like, but note this shows an incorrect response, so do not use this assigning in your submission:
Row # Role Task Row#? Jumbled Tasks
1 Logistics Manager 6 1 Manages Victorian inventory
Complete your responses below in the table below in the 3rd column.
Mexican Project – Assignment of Roles and Activities:
Row # Role Task Row#? Jumbled Tasks
1 Logistics Manager 1 Manages Victorian inventory
2 Victorian DC Manager 2 Manages the Purchasing function, due diligence, contract formation, Payment function
3 Purchasing Officer 3 Manages the project function in terms of supply chain and overall co-ordination & communication
4 Supplier (Promo Kit) of Display Stands 4 Manages the financial process and project Budget
5 Marketing Manager 5 Purchases the Display Stands from Promo Kit in accordance with the contract and company policy
6 Procurement Manager 6 Supplies Display Stands to Tiger
7 Operational staff 7 Arrange delivery of the Display Stands and promo beers
8 Chief Financial Officer (CFO) 8 Approve Display stand design and assist project manager
Allocate these responsibilities by emailing the personnel in one group email, using the template below
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
Send
To: Subject: List some of the advantages and disadvantages of emailing as a group email, rather than send them individual messages. Minimum 50 words.
5. Obtain information on the specifications of supplies
Scenario Update
Supplier Promo Kit emails you the following specifications summary for the new retail display stands:
XX Beer Display Stand
Weight: 42kg
Length: 1160mm
Width: 1200mm
Height-packed: 450mm
Height-setup: 1800mm
Materials: laminated MDF panels (16)
Supply pack: 2 display stands per pack shrink wrapped (950mm high)
You see the email specs and immediately notice that the width of 1200mm is wider than your pallets (1165mm), meaning the stock will take up 2 pallet spaces in a truck, instead of 1 space, and increase damage risks.
Send an email to Promo Kit’s manager, Karl Grolsch, asking him a question and request for him to change something, pointing out at least two risks if nothing changes. Copy your email to appropriate staff.
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
Send
To: Cc: Subject:
6. Clarify the aims, objectives and plans of suppliers against organisational policies and procedures
Aims and objectives of Suppliers
Scenario Update
You get a call from your racking supplier, Spaceracks, where the Sales Manager, Jude Law, says times are tough for them right now and that he would appreciate having a word with you in private. You have found him trustworthy before, so you agree and meet in your office later that day.
Jude looks agitated and talks quickly, saying this is off the record, please, and he would really appreciate your support with the order for racking being brought forward to now to help with cashflow and that if you were able to do this to at least $40,000 extra value, then he has a mate who could help you with a home cinema installation. He reckons it could be worth at least $25k for you. Would that be of interest you? If not, then he entirely understands and nothing more need to be said or done about it.
You did not expect this.
Read the Tiger ABC Policy and Procedures extract in Appendix B and then develop your response to this task.
Describe the actions you would take.
List the sections of the ABC Policy & Procedure which you think have been breached and what actions TD could take.
Plans of Suppliers
Scenario Update
EU Products, your European drinks supplier: Sales Manager, Claude Tyran, sends an email to Procurement Manager, Don cc’ing you, stating that they are changing terms with all their customers down to 30 days payment in 2 months’ time. Don is away this week playing golf.
You know that Tiger is a small customer for them. You also know that Tiger’s policy on payments includes standard terms of 45 days payment of invoices and that this is in the contract with EU Products, due to expire in 95 days. Tiger’s procedures include that exceptions to this can only be agreed to after getting approval in writing from the CFO. Tiger has been a “good” customer, paying on time and growing order volumes.
Send an email to the supplier to clarify these planned terms change and propose an alternative process, copying in appropriate staff.
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
Send
To: Subject:
7. Monitor, support and control the achievement of supply chain objectives against cost and timescales
Scenario Update
One of the Supply Chain goals is to reduce warehouse costs by 5% within the financial year. You asked your new Victorian Assistant DC manager, Will, to investigate possible savings. He contacts you and says that Tiger’s supplier for Pallet Shrink Wrap machines and consumables, Pack Equip Direct, has told him that there is a new unit available that meets your needs better. Will sends you an email with his calculations of the savings in time and money.
To: (you)
From: Will Simmonds
Subject: Pallet Machine – estimated savings
(You),
Here’s my summary of the costs and times savings from using the new pallet wrap machine:
Unit Current New Benefits
Pallets per hour 60 90 higher capacity at 2t than current 1.5t so can take our heaviest
Stretch Film – 400m 25U $94 $63.80 $16.20/roll or estimated $1,812 savings at our DC per year
Cost $10,000 $9000 Purchase cost savings of $1,000
Please review and comment.
regards
Assistant DC Manager
Will Simmonds
Monitor, support and control the achievement of objectives’ costs and timescales
What comments and questions would you ask Will? What has he overlooked and/or missed doing?
Send a positive and supportive email back to Will with your comments, questions and instructions.
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
Send
To: Will Simmonds
Subject: RE: Pallet Machine – estimated savings
8. Apply portfolio analysis techniques to assess relationships in supply chains in accordance with the supply chain management strategies
Scenario Update
CEO Bob sends you a table and asks you to assess the relationships with the 4 listed suppliers using Portfolio Analysis techniques and to then list some actions that you think should be taken relating to them.
Supplier $ Spend Service/Goods
Asia Specialties <$5million Asian drinks supplier, multi-year contract
Officeworks $40k Stationary & Kitchen supplies
Spaceracks <$30k / <$100k Racking repair / supply
Toll <$1million Transport services nationally, multi-year contract
Relationship information:
Asia Specialties – very good relationship with Marketing Manager but their Sales Manager is moving on and replacement unknown
Officeworks – no relationship, transactional online account only, have been some stockouts recently, causing the office to buy locally at Coles
Toll – overall good relationship, but always some issues
Spaceracks – good relationship, but expensive services for repair to damaged racking
Review the eBook section 3.1 on Portfolio Analysis for Supplier Management and then develop a table showing your analysis and then list your recommended actions for each supplier.
Tiger’s policy regarding contracting out of work via tendering states it can only be used where these 3 conditions are met:
the value of work is above $50,000 per year, and
there is a competitive market of more than 3 providers of the goods or services, and
there is no existing contract in place
Comment on whether you think tendering would be an appropriate action for any of the supplies if Tiger decided to change supplier and state your reasons.
9. Evaluate financial, technical and performance data of suppliers in accordance with supply chain strategies
Scenario Update
CFO Ka has asked for your support to evaluate the financial data for 2 key suppliers in order to set reference average costs for the reporting – benchmark costs. These average costs may be displayed next to actual weekly data, to highlight any results markedly above or below and encourage investigation of anomalies by his team.
Financial – evaluate the financial data of 2 suppliers
Using the extract of Finance weekly reports is shown in the table below, calculate the average cost and then the 90% average and 110% average and enter the values into the table.
Comment on whether you think that the average will be a representative and useful measure for Finance to use in reporting, i.e. is the range in weekly results over the 8 weeks shown narrow enough for averaging?
If the range is too wide for averaging to be used, can you suggest another way to better highlight the outlier results?
Supplier Weekly Average Delivered Cost per bottle 90% of 110% of
1 2 3 4 5 6 7 8 Average Ave Ave
EU Products $5.21 $7.01 $4.66 $6.83 $5.99 $6.35 $5.32 $5.77 Asia Specialties $4.44 $4.81 $4.39 $4.68 $4.49 $5.00 $4.54 $4.27 TIP Use Excel to do this task by copying the table above into MS Excel and then using formulas to do the table data for you.
Technical – evaluate the technical data of suppliers
Scenario Update
Don, the Procurement Manager, forwards an email from EU Products which states that they are considering changing to use Europallets for all their products and that they will arrange for their empty pallets to be collected. Don asks for your comment.
Prepare information to give to Don by evaluating the technical data involved here.
Use the internet to find out
What size are Europallets (LxW)?
What size are Australian pallets (LxW)?
Then, using your own company’s knowledge or the internet, respond to the following questions:
What operational issues and activities would this change involve for Tiger?
Why are Australian pallets the size they are?
Evaluate the performance of the 3 drinks suppliers
Using the file from the LMS called PSBPRC504 Table for Assessment Q9C evaluate the suppliers by responding to the following questions:
Create a table showing the suppliers ratings for 4 measures:
Delivery performance, price competitiveness, Product and Industry Knowledge and also Overall
Supplier Delivery Performance Price Competitiveness Product/Industry Knowledge Overall Assessment
Which supplier is best overall and why?
Which supplier is worst overall and why?
10. Identify opportunities to adjust supply chain strategies to respond to the changing needs of customers, supply chain and organisational objectives
Scenario Update
One of Tiger’s biggest hospitality customers, AusHosp Group, has contracted Sharon, the Marketing Manager, and stated that their reporting will include Sustainability in the next year’s annual reporting, including what parts their suppliers are playing. Sharon says this initiative is part of an increasing trend in the industry. She says that the use of glass bottles and cardboard packaging for most of Tiger’s drinks presents an opportunity to Tiger.
Identify opportunities to adjust strategies in response to:
changing customer needs
i) What opportunity do you think it offers Tiger? Minimum 50 words.
ii) Draft an update to the table below to include Sustainability in the Strategic Plan
Operational Objective Activity Responsibility Timing Performance Measures
Strategic Goal 3: Operations – achieve performance targets for warehousing & distribution & improve operating efficiencies through systems, procedures and behaviours
Review and improve systems Project to implement Pull supply chain systems, including JIT inventory management Operations & Marketing By the end of the financial year +1 Track project goals monthly, quarterly and annually
Review and improve procedures and behaviours Review operational procedures annually Operations By the end of the financial year 25% of procedures reviewed and updated quarterly
Improve compliance to behaviours standards Operations By the end of the financial year 10% reduction in corrective action reports by year-end
Achieve performance targets for distribution DIFOT Operations Weekly Reports 99%
changing supply chain industry
Digital transformation is affecting every business in supply chains, including Tiger.
Review Tiger’s Strategic Plan to see if there is an Objective and Activity listed for IT or Digital systems.
Draft an update to the table you completed in a) above to better include IT or Digital systems in the Strategic Plan.
Operational Objective Activity Responsibility Timing Performance Measures
Strategic Goal 3: Operations – achieve performance targets for warehousing & distribution & improve operating efficiencies through systems, procedures and behaviours
changing organisational goals
Scenario Update
CEO Bob comes into your office and says, “How many ideas for improving the business have come across your desk in the last week?” You think about it and say, “Only one – getting a new coffee pod machine in the kitchen that actually works! Only joking … I was talking with …”
Review Tiger’s Strategic Plan to see if the Innovation strategy as it is written now covers Bob’s intent.
Draft an update to the Innovation strategy table to better include idea generation and implementation in the Strategic Plan.
Operational Objective Activity Responsibility Timing Performance Measures
Strategic Goal 6: Innovation – develop and implement innovation within Tiger Drinks and with its suppliers
Develop and implement innovation within Tiger Drinks Develop and implement continuous improvement (CI) processes in every team Operations, with support from IT Pilot active within 1 month
Organisation active by the end of the financial year Monthly CI reporting
11. Design and implement a framework to promote collaboration with suppliers to achieve a competitive advantage
a) Design a framework consisting of a strategy objective with at least 3 sub-goals and target measures – draft an update to the Innovation strategy table to include collaboration with suppliers in the Strategic Plan, with timings to be within this financial year.
Operational Objective Activity Responsibility Timing Performance Measures
Strategic Goal 6: Innovation – develop and implement innovation within Tiger Drinks and with its suppliers
Develop and implement innovation within Tiger Drinks Develop and implement continuous improvement (CI) processes in every team Operations, with support from IT By the end of the financial year Monthly CI reporting
Project to develop and implement a system to generate and implement idea to improve the business All departments By the end of next Quarter System developed, approved and implemented
Develop and implement collaboration with Tiger suppliers to achieve competitive advantages b) Implement your part a) strategy and goals by sending an email to CEO Bob with your proposed update to the Strategy Plan. What role would you want Bob to take? Include this in your email.
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
TIP: Sending emails – A template has been provided below for you to complete.
The email will be ‘sent’ when you upload your completed assessment to the LMS.
Send
To: Subject: 12. Consult with organisation management to confirm progress of supply chain activities in accordance to organisational objectives
Send an email to your direct report managers, the 5 DC Managers, asking them to update you with the month-end projects progress status, particularly the Supplier collaboration initiative. Refer to the updated Strategy Plan content, based on your Q10 & Q11 responses. You want to get feedback from other department managers also, so include messages for them in your email.
Send
To: Subject:
13. Review the effectiveness of current relationships within the supply chain in accordance with the supply chain management strategy
Scenario Update
Since you have already reviewed supplier relationships, you decide to conduct a review of current key customer relationships to assess opportunities to collaborate with one or more major business customers. Your idea is that this should strengthen the supply chain and better achieve strategic goals in Customer, Operations and Financials.
You meet with Sharon, Marketing Manager and together develop a short set of survey questions to be given to Tiger’s major customers. Two weeks later survey results come back in and are combined with Finance information and Sharon’s rating of the strength of the relationship Tiger has with them, summarised in the table below:
Customer $m Annual % Growth YoY* Customer Overall Satisfaction Delivery Satisfaction Product Quality Interest in Collab talks (score) Tiger rating of Rship
AusHosp $7.8 6.3% 9 9 10 Yes (10) Strong
BestHotels $6.2 3.3% 8 9 9 Maybe (5) Moderate
Convenience Kings $4.0 8.2% 8 8 9 Maybe (5) Moderate
* YoY = Year on Year
Review this information and respond to the following questions:
Which customer would you recommend be contacted first regarding collaboration, and why?
Which customer should be the focus of efforts to improve customer service levels before any talks about collaborating and why?
14. Compare supply chain management models to determine most appropriate infrastructure to support organisational objectives
Scenario Update
You know that Tiger’s current supply chain can be described with the following key points:
Push style supply chain
EU Products order lead time is 5 weeks
Asia Specialties lead time is 3 weeks
USA Hospitality Supplies lead time is 4 weeks
Customers’ orders are weekly emails with option of rush orders for next day Metro deliveries
Tiger’s stock levels are high for fast moving lines (popular products) due to the 3+ week lead times
Tiger operates all its DC’s directly
Infrastructure:
Tiger has leases for its warehouses and either owns or leases its equipment
Tiger operates all its DC’s directly
Tiger has outsourced all its transport services as non-core activities
Tiger uses a Warehouse Management System and Voice Pick technology for hands free picking, but has no other automation active in its DCs
Comparing Models with their infrastructure (from your eBook)
Infrastructure Type Push System or Stage Pull Portion or Stage
Warehouses & DCs HIGHER
Stock levels higher at each SC stage, so needs for storage higher LOWER
Stock levels lower at each SC stage, so needs for storage minimised and can be held by suppliers
Warehouse automation systems LOWER
Can be used depending on product range but generally lower usage HIGHER
Can be used depending on product range but generally higher usage
Warehouse vehicles and equipment HIGHER
Generally used but higher usage with greater storage at each SC stage LOWER
Generally used but lower usage with less storage at each SC stage
Trucks N/A
Usage does not depend on Model, but on other factors listed above N/A
Usage does not depend on Model, but on other factors listed above
IT systems, including information flows LOWER
Depends on other factors but generally lower usage HIGHER
Depends on other factors but generally higher usage
Copy your updated Strategic Plan tables showing the additional objectives and activities you have built up in the previous tasks 10 & 11 here.
Based on Tiger’s supply chain, including the hybrid model it uses, and its updated objectives, what infrastructure recommendations would you make? Hint – equipment, facilities, IT, etc
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