Assignment Task
In marketing the mix elements refer to the set of actions, or tactics, that a company uses to promote its brand or product in the market. It refers to a set of those factors which a company can leverage to make the consumer purchase its products. As the term suggests, it is indeed a mix of many tactical marketing tools. Thus analysing the tools is one of the most important activities for a marketing house. Product portfolio analysis can provide nuanced views on a stock type, company growth prospects, profit margin drivers, income contributions, market leadership, and operational risk. Whereas pricing can also be used as a demarcation, to differentiate and enhance the image of a product. Similarly, product promotion means disseminating the information about the product, product line, brand and company to the prospective buyers with the intent to generate sales and develop a brand loyalty and lastly distribution is the process of making a product or service available for the consumer or business user who needs it.
You are required to select either a Company or a definite Industry catering to specific products or groups of products across a particular segment or portfolio.
1. Give a detailed review of the product line, depth and width as per the selected portfolio. What makes the product or service truly different from the competition? Elaborate the Line Stretching concept if applicable.
2. Take a specific product line of the said Company, discuss the price segment and a comparative study of product pricing with respect to competitor’s price positioning
3. With reference to the identified product line – How do the prices fit with the product life cycles stages?
4. What kind of distribution model followed?
5. Brainstorm on all the promotional activities that are a fit for the products in discussion.
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